Superdrug Optician

Superdrug are a well-known Health and Beauty retailer on UK High street with stores up and down the country.

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The brief

Superdrug Optician is an online store that offers a range of prescription eyewear and brands to their customers. Our brief was to build an online store, oversee the management of the products, marketing and building relationship between the supplier and brand. SIPL sourced an optician partner for Superdrug to work with. Our work involved contacting potential partners, carrying out initial screening processes and managing contracts and legal with the chosen partner. We also worked with Superdrug from concept through to the launch and ongoing management of their eCommerce Opticians website launch.

What we did

  • Extensive search for suitable JV partner for Superdrug
  • Manage JV and legal contracts
  • Worked with optician partner on service delivery
  • Worked with optician partner on stock management
  • Managing external marketing activity weekly / monthly reporting